Elements and Performance Criteria
- Collect information on the internal business environment
- Collect information on the external business environment
- Information on expected growth or decline of demand for financial products and services and associated risk factors is collected and analysed
- Projected changes in economic activity, labour force, population and other factors that may affect business are identified
- Information on comparable products and services in the market is collected and analysed
- Emerging trends in the market are identified and assessed
- Analyse data collected
- Identify opportunities for financial products
- Determine viability of options and present results to appropriate personnel
- Options identified are reviewed against existing products and services and assessed against the organisation's capacity to deliver the financial products or services
- Viability of each option is assessed based on data collected
- Results of investigation and analysis are presented in a clear concise format to appropriate personnel to assist in decision making